Brazil is the 2nd largest user of Generative AI in the world, second only to India.
Yet that same country ranks 58th in deep enterprise AI adoption.
It looks like a contradiction. It's actually one of the largest windows of opportunity Latin America has seen in decades.
This pattern has a name: technological leapfrog. It's the same dynamic that played out with PIX, mobile banking, and WhatsApp as a commercial channel: without decades of legacy infrastructure to refactor, adoption of the next technology layer is cleaner than in mature markets.
The data confirms AI is following the same path:
- 78% of organizations globally already use AI in at least one business function (McKinsey, 2025)
- 60% fail to extract any material return, even with substantial investment (BCG, 2025)
- 86% of Brazilian professionals plan to increase AI investment, but only 7.8% have actually integrated it into their workflows (HubSpot, 2026)
The problem isn't adoption. It's connection.
AI has reached the systems. But it hasn't yet reached the work that happens between them.
Recommended reading 📄👇
In the Pipefy AI Report: The Leap of Artificial Intelligence in Latin America, you'll understand:
✅ Why Brazil and LATAM have a cleaner starting point for agentic orchestration than the US and Europe.
✅ The step where AI value is lost and what separates organizations that capture return from those stuck in pilots.
✅ What agentic orchestration is and how it solves the connection problem that conventional Generative AI doesn't.
✅ Real cases: Puma (+10k automated actions), Roca Brazil (+1,200 hours saved in HR), and Banco Sofisa (95% SLA compliance).
✅ The next 18-month window and why Latin America's timing is strategically positioned.
💼 Who is this for?
Essential reading for CIOs, Operations leaders, and managers who want to understand how to position their company to capture real value from AI, not in years, but in days.
⬇️ Click the button below and get free access to the report now:
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