Creating Dynamic Links

I am not quite sure where you want that link to appear. A few ideas that work:

• In E-Mail templates: use the HTML view together with dynamic fields to add the link just as described in your question
• In a “Dynamic content” field: this actually accepts HTML, too, from another field. Say, you have a field “Pipefy_Field” which you want to have added to your link. You can use an Automation (trigger: on change of said field) that sets the content of a hidden field, say, “Hidden Link Pipefy Field”, to ‘<a href=”https://link.com/?var={{pipefy_field}}”>Your Link Text</a>’. Finally, use a Dynamic content field and set it to something including this “Hidden Link Pipefy Field” value. Now you got your desired link, easily accessible/clickable in the card.