About Rooftop
Rooftop is a proptech company founded in 2020 that connects property owners seeking investors to real estate businesses looking to expand their portfolio. The company has two business divisions. InCasa facilitates rent-to-own sales that transform debtors into investors. The program allows property owners to sell and continue to live on the property as leased tenants with the potential to repurchase. Rooftop also offers stock in properties below market value, promoting the sale and regulation of properties with the potential to increase in value. Those properties then become assets for investors and real estate funds.
The need: swift implementation and easy-to-set automation
Rooftop aimed to create an end-to-end automated operation without an ERP. In the first two months of operation, the company tried a workflow platform, but realized it didn't provide the required agility and scalability they needed to build structured, seamless processes in a short amount of time.
The solution:
Thanks to Pipefy, the Rooftop team sped up its process standardization and quickly connected these business processes when they were ready. Pipefy enabled fast integration, error-proof communication flows, and little manual work.
![](https://uploads-us-west-2.insided.com/pipefy-en/attachment/5321ff1b-3608-43bd-b932-b44536339e08.png)
The results:
Rooftop maintains 38 active processes in Pipefy, and 10 are core processes. With around 45 employees, Rooftop was able to set up a scalable operation within Pipefy, with automations saving time previously spent on error-prone manual tasks. From Rooftop’s implementation of the platform through November 2022, the company has analysed more than 3,819 properties. Rooftop also saved something close to 3,840 hours of work using Pipefy. In one year of operation, the financial savings reached R$1.2 million (over US$230,000).
![](https://uploads-us-west-2.insided.com/pipefy-en/attachment/6cc61a94-5f3d-4535-b93f-677ddf539d9e.png)
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